Thinking about rebranding or starting a new blog?

It can be downright scary and time-consuming.

BUT IT IS SO WORTH IT!

Today the blogosphere is sparkling with so many shiny newly revamped blogs! New headers, fonts, logos, arts, and themes are EVERYWHERE.

New Year, New Images!

But, sometimes you need MORE than just a makeover because your blog is not YOU anymore. It needs a new direction, a new focus, and then maybe a new name, logo, tagline, social media accounts, even a new domain. A total overhaul, which is what many call “rebranding”.

Searching for your true identity as a blogger may take you in more than one direction, or in my case, full circle: back where I started.

In 2015 I decided that I wanted to be a writer and that blogging was the way to practice my writing consistently. Since one thing I did consistently was reading, I decided to blog about books and started Daniela Ark. Then in 2016 I decided I wanted to blog about family life too and started Our Familiarium.

Unfortunately, keeping up with TWO blogs was total lunacy and I stopped blogging altogether in 2016.

But I missed blogging terribly!

So, last year I tried blogging about family AND books at Our Familiarium. It was OK. Just ok. I didn’t like that the blog didn’t have a specific focus, neither did some of my readers. This was most evident in Instagram [you can read more here]. So after a year of trying to make it work, I decided to move back home where I blog about books, and books only.

But “home” wasn’t exactly ME either. So I decided to give “rebranding” a try.

If you are thinking about rebranding too, keep in mind that it can be downright scary [could you lose some of your precious followers??] and time-consuming.

BUT IT IS SO WORTH IT!

They first steps are not different from starting a new blog:

  1. Define what you want to blog, your focus, your brand.
  2. Chose a name
  3. Get a domain
  4. Chose an aesthetic to match your personality and brand. what colors, fonts and kind of images you would like to use.
  5. Chose a theme and layout
  6. Setup menus, widgets, etc.
  7. Change your social media accounts to match your new blog name. Twitter, Pinterest, Instagram and Goodreads handles can be easily changed in the profiles’ settings but Facebook changes have to be approved. You can find the instructions here.
  8. Update your blog name and any external links to your blog in all your public profiles, like Amazon and Goodreads.
  9. Set up an introductory post to let your readers know what is happening with, like this one.

That’s the easy part of rebranding. What is more challenging is how to handle your old content. I had about 250 posts published here at Daniela Ark from 2015, which I changed to “draft” status. Now I have to check each post to decide which ones are consistent with this new image and publish them again. I will be also exporting all the bookish posts from Our Familiarium. It was OK. Just OK. I didn’t like that the blog didn’t have a specific focus, neither did some of my readers. This was most evident in Instagram [you can read more here]. So after a year .

I will tell you more in a future post, including all about exporting content from one blog to another.

Thank you for visiting!

Daniela Ark

Bookworm, book blogger, writer, collector of stories that matter and passionate about feminism, diversity, and equality.

email: contactme@danielaark.com

Leave a comment

Your email address will not be published. Required fields are marked *

10 thoughts on “Thinking about rebranding or starting a new blog?”

%d bloggers like this: